Representativeness in She-Ra and the Princesses of Power: The question of the construction of the feminine through the monarchical imaginary of the princess

• Grant number: 22/16116-7
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: April 01, 2023
• End date: December 31, 2023
• Field of knowledge: Linguistics, Literature and Arts - Arts - Cinema
• Principal Investigator: Yanet Aguilera Viruez Franklin de Matos
• Grantee: Jéssica Nayara de Oliveira
• Host Institution: Escola de Filosofia, Letras e Ciências Humanas (EFLCH). Universidade Federal de São Paulo (UNIFESP). Campus Guarulhos. Guarulhos , SP, Brazil

Abstract

This project aims to analyze and reflect on the female representation found in the animated series She-Ra and the Princesses of Power (2018-2020). Through the theoretical basis of feminist authors such as Naomi Wolf, Simone Beauvoir and Silvia Federici, we will approach the figure of the woman presented by the archetype of the princess that is inserted in the children's imagination. This character even today establishes standards and behaviors that influence the mentality of women, especially girls. Since the design studied breaks with gender stereotypes, in addition to presenting for the first time a protagonist princess who is openly lesbian. The development of the film analysis of She-Ra and the Princesses of Power is based on the study of images, in order to understand the importance of constituting the imaginary of this world portrayed in the drawing. We took into account the changes that took place from the original version of the eighties to the current version.