Among academics and youtubers: a study on the diversification of the intellectual field in the age of digital influencers (2010-2020)

• Grant number: 23/04843-4
• Support Opportunities: Scholarships abroad - Research Internship - Doctorate
• Start date: September 01, 2023
• End date: February 29, 2024
• Field of knowledge: Humanities - Sociology
• Principal Investigator: Marcia Cristina Consolim
• Grantee: Bruno Marco Cuer dos Santos
• Supervisor: Ivan Chupin
• Host Institution: Escola de Filosofia, Letras e Ciências Humanas (EFLCH). Universidade Federal de São Paulo (UNIFESP). Campus Guarulhos. Guarulhos , SP, Brazil
• Institution abroad: Université de Versailles Saint-Quentin-en-Yvelines (UVSQ), France
• Associated to the scholarship: 21/01854-0 - Between academics and youtubers: a study on the diversification of the intellectual field in the era of digital influencers (2010-2020), BP.DR

Abstract

This project aims to analyze the social space of circulation of digital influencers oriented to the scientific dissemination of the Humanities and Social Sciences in France. Based on the trajectories of French digital influencers and the relationship they establish with research institutions, we propose to analyze how their influencing practices are legitimized by the most prestigious institutions in France, particularly, the BnF and the CNRS. In the same sense, this legitimation is also guided by specific training in Master's courses in Public History. In hypothesis, this legitimation structures rules of division of labor of digital influence in cooperation with institutions, Professors, and researchers. This context opposes the Brazilian media field, marked by forms of dispute and opposition between university and media. The research proposes interviews, digital archives survey, and analysis of the three Public History courses in France. Complementing the main project developed in Brazil, it seeks a comparative analysis between the French media space and the Brazilian media space, since the studies that take into account the practices of digital influence remain restricted to national media contexts. (AU)