Promotion of Geographical Indications for Sustainable Rural Development: Geographical Indications, Cost-Benefit for Agri-Food Products, and the Diffusion of the Practice as a Way to Add Value to Brazilian Agricultural Systems

• Grant number: 24/17498-6
• Support Opportunities: Scholarships in Brazil - Post-Doctoral
• Start date: January 01, 2025
• End date: December 31, 2026
• Field of knowledge: Applied Social Sciences - Economics - Agrarian and Natural Resource Economics
• Principal Investigator: Eduardo Eugênio Spers
• Grantee: Rubmara Ketzer Oliveira
• Host Institution: Escola Superior de Agricultura Luiz de Queiroz (ESALQ). Universidade de São Paulo (USP). Piracicaba , SP, Brazil
• Associated research grant: 23/10119-7 - Promotion of geographical indications for rural sustainable development e: Geographical indications, cost-benefit ratio for agro-foods and dissemination of the practice as a way to add value to Brazilian agricultural systems, AP.PP

Abstract

Intangible assets, such as geographical indications (GIs), have the potential to attribute value to a quality, creating an intangible asset. Additionally, they serve to identify the link between products or services and their territory, promote the quality, reputation, and authenticity associated with these products and services, and protect the interests of producers and consumers. This research replicates the methodology of the United Nations Food and Agriculture Organization to estimate, among other things, the costs and benefits for rural producers who are part of recognized GIs, helping future stakeholders make informed decisions based on detailed data that reflect the complex reality and particularities of Brazil. The main expected outcome is the development of public policy for the implementation of the National Intellectual Property Strategy, enacted by Decree 10.886/2021, with legislative and regulatory suggestions, as well as the production of technical data that will enable the creation of effective standards, policies, and practices for territorial promotion through the encouragement of geographical indications and collective trademarks. These efforts aim to structure partnerships between universities, government bodies, schools, private entities, associations, cooperatives, and others (AU).