Communication and Visibility of the Graduate Program in Scientific and Cultural Outreach at Unicamp: A Social Media Outreach Proposal

• Grant number: 25/06394-8
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: August 01, 2025
• End date: July 31, 2026
• Field of knowledge: Linguistics, Literature and Arts - Linguistics - Linguistic Theory and Analysis
• Principal Investigator: Greciely Cristina da Costa
• Grantee: Vanessa Lourenço de Souza
• Host Institution: Núcleo de Desenvolvimento da Criatividade (NUDECRI). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil
• Institution abroad: Universidade Estadual de Campinas (UNICAMP), Brazil

Abstract

This project aims to develop a series of dissemination actions for the Graduate Program in Scientific and Cultural Outreach (PPG-DCC), with a primary focus on enhancing the visibility of its activities, events, academic productions, faculty, and students. To achieve this, the proposed initiative involves the conception and implementation of a new visual identity, the creation of an institutional profile on the digital platform Instagram, and the production of scientific outreach materials to populate this profile. The overarching goal is to strengthen the presence, interaction, and engagement of the PPG-DCC on digital social networks. It is anticipated that these combined actions will consolidate the recognition, visibility, and reach of the PPG-DCC within the academic community and a broader public.