Brand repositioning: planning, execution and results mensuration

• Grant number: 10/01721-5
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: May 01, 2010
• End date: April 30, 2011
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: Mitsuru Higuchi Yanaze
• Grantee: Willian Oliveira de Assis
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil