Process analysis of the commercialization of cassava industry type of Tupa (SP)

• Grant number: 10/08159-0
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: August 01, 2010
• End date: July 31, 2011
• Field of knowledge: Applied Social Sciences - Administration - Administration of Specific Sectors
• Principal Investigator: Giuliana Aparecida Santini Pigatto
• Grantee: Carla Silveira Alves
• Host Institution: Universidade Estadual Paulista (UNESP). Campus de Tupã. Tupã , SP, Brazil

Abstract

Brazil is a leading world producer of cassava, with production in the state of São Paulo has the sixth largest in the country. Within the state, the region of Tupa is the 4th largest producer, achieving a growth rate of 737% in cassava production for industry in the period 2000-2008, an increase of 618% in planted area (IEA, 2009). Growth in production as expressive leads to reflections on aspects of product commercialization, since this activity is carried out largely by small producers. This is because the commercialization process should not be understood only as an act of transferring product from the production site to the place of consumption, but as a broad set of decisions have to be thought at the time that the producer decides what to produce such as produce, how much to produce and for whom to produce. The objective of the research is to analyze the process of commercialization of cassava industry type in Tupa (SP), from variables productive, technological and commercial. In the period 2000-2008, the percentage of growth in production of cassava industry type in Tupa stood out from all municipalities in the EDR, with an index of 3.300%. From the methodological point of view, the analysis provides a bibliographic research on the chain of production of cassava, as well as the theory of Supply Chain Management and Agricultural Commercialization, specifically. The research has a descriptive and qualitative feature, since it aims to understand the meanings and situational characteristics presented by the interviewees. The method used for research is the search field, together with the sampling procedure.