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Culture and sociability at the Art Museum: ethnography of the visitors of Pinacoteca do Estado

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Author(s):
Julio Cesar Talhari
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Heitor Frúgoli Junior; Ilana Seltzer Goldstein; Rose Satiko Gitirana Hikiji
Advisor: Heitor Frúgoli Junior
Abstract

This research analyzes, from an ethnographic point of view, the visitors of Pinacoteca do Estado, in São Paulo. Although it is the oldest art museum in the city, the Pinacoteca is, along with other cultural institutions in the region of Luz, amid processes of revitalization through culture. These processes are part of global urban phenomena that come redefining the role of museums in the urban context and relating them to broader economic processes. However, this research seeks a departure from the analyses that understand museums as part of a culture of consumption and see their visitors only as consumers. Nevertheless, it is not proposed here an anthropology of consumption in spite of the remarkable overcoming of a moral approach to the subject which is based on a split between subject and object and understands the material relations only as forms of representation of deeper classifications and cultural divisions of social groups. Actually, we try to understand the behavior of Pinacotecas visitors in their forms of sociability, as well as the relationship of these visitors with the objects of art based on an anthropological perspective of art and material culture. This perspective allows conceiving artworks as people, which dynamizes and complexifies relations with material objects. Thus, we analyze, situationally, the relationship of the Pinacotecas visitors so that by works of art and the bonds of sociability, social interactions can be expanded and instead of occasion for symbolic and social distinction, the visit can be understood as an opportunity for personal construction. (AU)

FAPESP's process: 12/03947-6 - From flanerie to consumption: an ethnographic study of the visitors of Pinacoteca
Grantee:Julio Cesar Talhari
Support Opportunities: Scholarships in Brazil - Master