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Idols in images and sounds, fans in reaction: an ethnography of Kpop music practice in São Paulo

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Thiago Haruo Santos
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Rose Satiko Gitirana Hikiji; John Cowart Dawsey; Vitor Pinheiro Grunvald
Advisor: Rose Satiko Gitirana Hikiji

This research presents an anthropological reflection about Korean pop (Kpop) music practice in São Paulo. In this ethnography, I describe and analyze how music videos and choreographies affect fans of the genre, constructing social relations in its vicinity. Firstly, I present how Kpop is seen and heard by these fans in São Paulo, driving special attention on music videos. These medias share visual and sound characteristics that allow them to make Kpop fans react in a unique way. I also state that these music videos combined with other medias about South Korean artists that circulate on the internet are part of Kpop idols personhood that mediates their capacity to affect people who get in touch with them. It is in the Kpop musical scene in São Paulo that these affection ties between fans and artists take place and unfold. In the scene, new relations between persons, artefacts and places are produced. At the end, I present an ethnography of Kpop cover dance, paying attention to the way Kpop fans construct in their own body the capacity for agency apprehended from Kpop idols. Looking at different aspects of the Kpop music practice, this work reflects upon the production of social relations through music practices. (AU)

FAPESP's process: 13/27193-3 - Young people from Sao Paulo in the korean wave: studing the practice of K-pop
Grantee:Thiago Haruo Santos
Support Opportunities: Scholarships in Brazil - Master