The malufist identity

Author(s)

Luiz Fernando Amaral dos Santos

• Document type: Master's Dissertation
• Press: Campinas, SP.
• Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas
• Defense date: 2006-02-20

Examining board members

Rachel Meneguello; Valeriano Mendes Ferreira Costa; Vera Lucia Michalany Chaia

• Advisor: Rachel Meneguello

Abstract

Considering that Paulo Maluf's (PPB) political proposal is based on a wider program within the conservative political realm, its roots within the political scenario in the State of Sao Paulo, especially in São Paulo city, detaches him as an important local and regional leadership, and justifies the presented approach. In 2000, Paulo Maluf is presented in the paulistana electoral campaigns constituting the counterpoint to the political proposal clearly identified to left wing, represented by Workers Party. Despite not presenting a well-defined and strong conservative matrix, the PPB candidate is the most voted representative of a set of conservative proposals, in the political scenario of the paulistana capital. From Paulo Maluf's speech analysis in 2000 in the Gratuitous Time of Electoral Propaganda on TV, we show how the malufista speech is built through a set of issues related to the problems and to the general social values raised by New Brazilian Right Wing, associating malufista speech to this political mainstream (AU)