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| Author(s): |
Luciana Bicalho da Cunha
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | Campinas, SP. |
| Institution: | Universidade Estadual de Campinas (UNICAMP). Faculdade de Educação Física |
| Defense date: | 2011-12-08 |
| Examining board members: |
Carmen Lúcia Soares;
Denise Bernuzzi Sant'Anna;
Heloisa Helena Baldy dos Reis
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| Advisor: | Carmen Lúcia Soares |
| Abstract | |
This thesis aimed to comprehend and analyze the configuration of sportswear in the city of Belo Horizonte, indicating traces of an education of the body associated to it. We also tried to identify ideas of the body, clothing and behavior that circulated throughout that capital seeking to recognize interlocutors, projects and institutions involved in those prescriptions of fashion. For that, we defined as sources, documents that circulated throughout the city from 1929 and 1950, such as magazines, memoirs and iconographic documents. The development of this research allowed us to realize the importance of sportswear for the reconfiguration of bodies and behaviors in Belo Horizonte. The new urban culture, based on the modernization of habits and customs of the population, proposes a new model of body which configures new dressing patterns. The clothes destined to body practices become a necessity along the time slowly drawing new ways of ?appearing to be?, exhibiting parts of the body that were once hidden and modeling the outline of the new body, stiffed by sports. In order to make all those conceptions of clothing and body circulate, the magazines were driven to publicize images through the sections of fashion, publicity and photographs of sporting events. Thus, sportswear, in its materiality, meanings and purposes, effectively took place in a revolution of the appearances and behaviors of the capital of the State of Minas Gerais (AU) | |
| FAPESP's process: | 09/01767-8 - The sports clothes in focus: ways of bodies education. |
| Grantee: | Luciana Bicalho da Cunha |
| Support Opportunities: | Scholarships in Brazil - Master |