Full text
| |
| Author(s): |
Leonardo Ribeiro da Cruz
Total Authors: 1
|
| Document type: | Doctoral Thesis |
| Press: | Campinas, SP. |
| Institution: | Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas |
| Defense date: | 2014-11-28 |
| Examining board members: |
Laymert Garcia dos Santos;
Pedro Peixoto Ferreira;
Rafael de Almeida Evangelista;
Messias Guimarães Bandeira;
Anderson Marcos dos Santos
|
| Advisor: | Laymert Garcia dos Santos |
| Abstract | |
This research discusses the strategies of repression and insertion of the music industry on the Internet and its effects on the development of the network . To this goal, it starts from the analysis of the traditional music market, that throughout the twentieth century solidified by controlling the means of production, distribution and promotion of recorded copies on physical media as well as through the protection of the laws regulating this market ¿ the copyright laws. However , the internet and the technologies of reproduction and distribution of digitized cultural goods reorganized the music industry by providing a wide and free availability of their products . This restructuring had resonances in various aspects of this market , especially in traditional forms of trading and valuation of cultural products . The first strategy of the music industry were to combat the digital distribution of music in favor of protecting the traditional market for recorded music, guided by the paradigm of scarcity and the highly concentrated and oligopolistic market control. However, recent events in the trading of cultural products and in the record companies fields indicate a new developments related to the integration strategies of entertainment companies in the digital distribution that, in turn, sought to transform the business model of the music industry through a redefinition of its products and its operations. From new legal services with free music available, large music companies opened different ways of negotiating their cultural products, basing its profits from the increasingly ubiquitous digital behavioral marketing. Music as merchandise changes of its commercial nature in favor of a new logic of valuation, based on the abundance and gratuity of product through their access. By reinforcing the hegemony of a business model guided by the access information control, the creation of closed and controlled digital environments - based on the simultaneous action of their strategies of repression and insertion - the music industry back to seek control of production, distribution and sale of recorded music while definitely alter the user's browsing experience and the development of the topology of internet (AU) | |
| FAPESP's process: | 09/15262-5 - Internet, Copyright and Control Architectures: new strategies of inclusion and repression of the music industry. |
| Grantee: | Leonardo Ribeiro da Cruz |
| Support Opportunities: | Scholarships in Brazil - Doctorate |