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| Author(s): |
Giancarlo Casellato Gozzi
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) |
| Defense date: | 2018-11-09 |
| Examining board members: |
Esther Imperio Hamburger;
Sérgio Ricardo de Carvalho Santos;
Marcel Vieira Barreto Silva
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| Advisor: | Esther Imperio Hamburger |
| Abstract | |
This Master\'s dissertation delves into the different ways with which the television series House of Cards (Netflix, Beau Willimon, 2013-) interacts and communicates with its audience and time. Having as theme an unscrupulous couple of politicians that climb the steps of power in the United States capital, the series works in the intersection between methods of keeping the spectator\'s attention, the production of a political commentary, and the commercial imperatives of television distribution. Being the first example of a series distributed by an online streaming platform, it also stimulates questions regarding the innovation brought to the serial form by this mode of exhibition. This way, this study starts by analyzing the particular use of dramatic asides by the protagonist, in which as he addresses directly to his audience he hooks them into the diegesis and stimulates them to continue watching the show, as co-conspirators to its schemes. It then moves on to an interpretation of the political commentary promoted by the show through melodramatic mechanisms, commentary that to be effective needs to bring into the story extradiegetic elements that resemble the fiction with the real world and familiarize the audience. At the same time, internet users and journalists appropriate this same fiction to comment on their own conjuncture, showing the reciprocity between fictional worlds and the reality that they comment on and which they participate in. Finally, it is analyzed the relationship between the serial form that structures the show and the online streaming platform that distributes it, inquiring on how much modes of exhibition that stimulate concentrated viewing of serial products innovate this known format, inasmuch as this format helps the promotion of new modes of distribution and exhibition. (AU) | |
| FAPESP's process: | 16/04344-4 - Welcome to Washington: Distrusting the narrator in 'House of Cards' |
| Grantee: | Giancarlo Casellato Gozzi |
| Support Opportunities: | Scholarships in Brazil - Master |