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Author(s):
Vladimir Amâncio de Abreu
Total Authors: 1
Document type: Doctoral Thesis
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Escola Politécnica (EP/BC)
Defense date:
Examining board members:
Guilherme Ary Plonski; João Amato Neto; Fernando Jose Gomes Landgraf; Rosalvo Tiago Ruffino; Saul Barisnik Suslick
Advisor: Guilherme Ary Plonski
Abstract

The scope of this study was to discuss the nature and influence level of general, technology and engineering management strategies used in Materials Engineering in order to promote Net Shape Technologies diffusion. The aim was to investigate the hypothesis that customer adoption of technology innovation produced in supplier is influenced by the supplier strategy and that the customer strategy affects the diffusion of innovation generated in the supplier. Na empirical research of exploratory character with the nine most prominent companies of Powder Metallurgy and Investment Casting in Brazil allowed the following conclusions: a) management strategies complementatity have a decisive influence in Net Shape Technologies diffusion. B) the diffusion level of Net Shape products must be assigned much more to suppliers strategies initiatives than customers initiatives. C) the specific strategies for technology, engineering, clients and suppliers are only informal designed and are subsidiary to the low cost strategies. d) the Police at this moment is: act in a very careful and safe way in order to occupy the nest future growing Net Shape Technologies market in Brazil. e) the competitive tools and strategies that are been used to promote Net Shape diffusion are: Value Engineering; Concurrent Engineering; Reverse Engineering; Technology and Commercial Alliances and Reengineering (downsizing). (AU)