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Collection Rhodia: art and fashion design in the sixties in Brazil

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Author(s):
Patricia Sant'Anna
Total Authors: 1
Document type: Doctoral Thesis
Press: Campinas, SP.
Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas
Defense date:
Examining board members:
Claudia Valladão de Mattos Avolese; Rosane Preciosa Sequeira; Maria do Ceu Diel de Oliveira; Luciano Migliaccio; Kathia Castilho Cunha
Advisor: Claudia Valladão de Mattos Avolese
Abstract

This research aims to investigate the Rhodia Collection Art Museum of Sao Paulo 'Assis Chateaubriand' (MASP). This consists of 79 garments that were produced during the sixties as the result of a marketing strategy that united the art forms produced at that time with the rising production process of fashion industry in Brazil. The study focused on three main issues: (1) understand the performative character of those for whom these garments were created, fashion, (2) how and what were the poetic addressed by artists involved in the production of prints, and ( 3) how and why these parts have undergone a process of cultural units in an art museum. The study aims to assess and explain the contributions of this collection in the history of art and design in Brazil, producing research that is examining aspects of plastic clothing and correlate it the aesthetic experiences of your period and develop a brief analysis on the entry of such objects in the MASP and symbolic consequences for the understanding of an object and clothing and heritage (AU)