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Among the avant-garde and modernism: an analysis of the writings of Ad Reinhardt

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Author(s):
Tiago Machado de Jesus
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Francisco Cabral Alambert Junior; Luiz Renato Martins; Marcos Cesar de Paula Soares
Advisor: Francisco Cabral Alambert Junior
Abstract

Considering the texts produced by Ad Reinhardt as a primary source, the study aimed to show the development of his thinking and the place of his writings in the domain of the discussions of art criticism that guided the production of North American avant-garde to the sixties of the twentieth century and examined the influence of his writings on authors who wrote in this same decade. Firstly, the work investigated the appropriations that the ideas linked to European artistic avant-garde suffered by comparison with the needs peculiar to the American cultural environment of the thirties. In a second moment, it analyzed how this debate is updated to serve as a basis for the creation and production of an artistic avant-garde of U.S., which, in turn, is made official and institutionalized in the post-war years. Years that, not by chance, marks the attempt to impose worldwide, in full progress of the cold war, the \"American way of life\" by consolidating the culture of middle class. In this context, considering the position of Ad Reinhardt, the question is shifted toward the limits and possibilities of the critic position implicit in his writings in contrast with the society articulated around the consumption of goods, as was set up in the post-war North American experience. In this sense, research is guided to verify the circumstances in which the Reinhardts texts are read, especially by his colleagues from the mid-sixties. In short, this route, at the end of its journey, sought to demonstrate the importance, in the midst of the debate on North American modernism, of the central concept of Ad Reinhardt: Art-as-Art, and the ideas related to it (AU)

FAPESP's process: 06/58515-2 - Between avant-garde and modernism: an analysis of Ad Reinhardt writings
Grantee:Tiago Machado de Jesus
Support Opportunities: Scholarships in Brazil - Master