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Environmental communication and cyberculture: a study at environmental blog and experience university-environmental-journalism

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Author(s):
Marcio Cordeiro Oliveira Junior
Total Authors: 1
Document type: Master's Dissertation
Press: Piracicaba.
Institution: Universidade de São Paulo (USP). Escola Superior de Agricultura Luiz de Queiroz (ESALA/BC)
Defense date:
Examining board members:
Laura Alves Martirani; Maria Elisa de Paula Eduardo Garavello; Magnolia Rejane Andrade dos Santos
Advisor: Laura Alves Martirani
Abstract

In the emergency communication revolution brought by digital media and facing the challenges posed by the environmental crisis and search for more sustainable patterns of development, the work aimed to investigate experiences of environmental journalism practiced in digital spaces facing (environmental blogs). By being connected to the subproject \"New communication technologies and environmental education in the river basin Corumbatai\", linked to the Thematic Project of FAPESP \"socio-environmental changes in the state of Sao Paulo and prospects for conservation\" this work considered the basin Corumbatai as a starting point for developing the study to develop alternatives for the implementation of environmental education in the region. The paper develops the analysis of form and content of posts of nine selected blogs and a blog produced in the university, the educorumbatai. The analyzes regarding the structure of blogs and posts, ie, technical and operational, were developed through analysis and webmetrics oriented content, were based on the theoretical framework of environmental education and guidance of the politicalpedagogical Educommunication Environmental Program of the Ministry of Environment (2005). Analyses webmetrics and content of blogs allowed at first to understand the popular cultural events and a new ethics in human-environment relationships and man-ruled society and constructed in collective processes of social transformation. The environmental issues in these digital spaces have gained more holistic connotations, leaving the dichotomy disaster and environmental impact. The use of the blog also allowed to make an educational and participatory for those who intend to work together with individuals who live in a high state of socioenvironmental vulnerability in light of the experience lived by the authors and readers in the construction of posts and discussed the possibilities of working the educomunicative environment in the network. The theory is made considering the current environmental education Sauvé (2005), the principles of environmental education transforming Loureiro (2004), aspects of the complexity of Morin (1985), embedded in these processes, and structural concepts about blog cyberculture, communication and environmental journalism. (AU)

FAPESP's process: 09/06727-4 - Environmental communication and ciberculture: a study on environmental blog and experience in university-environmental-journalism
Grantee:Marcio Cordeiro Oliveira Júnior
Support Opportunities: Scholarships in Brazil - Master