The technological cooperation in the Brazilian multinational: a multi case study

Author(s)

Priscila Rezende da Costa

• Document type: Master's Dissertation
• Press: Ribeirão Preto.
• Institution: Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (PCARP/BC)
• Defense date: 2008-01-18

Examining board members

Geciâne Silveira Porto; Simone Vasconcelos Ribeiro Galina; Andrea Paula Segatto Mendes

• Advisor: Geciâne Silveira Porto

Abstract

As knowledge and innovation become more important to the competitive success of the organizations, the need to evaluate the initiatives that promote the creation of new knowledge and the generation of technological innovations, such as technology partnerships signed between companies and universities arises. In order to deepen this issue, we have tried to identify the development stage of company-university cooperation in Brazilian multinationals. For this, a qualitative and descriptive research was conducted and several case studies were done. Brazilian multinationals studied in depth were: Embraco, Alfa, Beta, Tigre and WEG. Primary data were gathered from the companies using semi-structured interviews and questionnaires. Additional data about the studied companies were also obtained from secondary sources. The theoretical framework that supported the search addressed seven key issues: innovation and technological training, management of R&D, business-university cooperation, international technological cooperation, internationalization of enterprises, internationalization of R&D and Brazilian multinationals. The results indicate that the development stage of business-university cooperation is predominantly intermediary in the studied Brazilian multinational. It was also possible to see that there is a consensus or rigid standard for the use of certain arrangements and mechanisms for technology cooperation in Brazilian multinational, and their choices will depend on each participant\'s position and goals face the cooperative process and should consider flexibility and adjustments necessary and the kind of relationship to be developed. Finally, the work emphasizes that business-university cooperation is a major propellant for technological competitiveness and, increasingly, to be the companies of, universities and the government\'s attention focus. (AU)