Spectral: Meaning and Digital Communication

Author(s)

Marco Toledo de Assis Bastos

• Document type: Doctoral Thesis
• Press: São Paulo.
• Institution: Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD)
• Defense date: 2010-05-26

Examining board members

Ciro Juvenal Rodrigues Marcondes Filho; Gabriel Cohn; Cremilda Celeste de Araujo Medina; Francisco Ricardo de Macedo Rudiger; Sérgio Bairon Blanco Sant\'Anna

• Advisor: Ciro Juvenal Rodrigues Marcondes Filho

Abstract

This thesis is divided in two parts. The first part discusses the most influential schools and theories regarding the concept of meaning. The second part presents the concept of spectral meaning. This first section is monographic and consists in an investigation into the concept of meaning within four different fields of human sciences: logics, language, phenomenology and social systems theory. The second section presents the theoretical thesis concerning the concept of spectral meaning and discusses it in the light of communication and meaning diagrams. Therefore, the first part of this work introduces the varied understandings of the concept of meaning which, in a second phase, will be related to specific patterns of information and communication. This relationship between modes of production across different media matrices and a given concept of meaning is continually explored throughout the thesis. Spectral is, therefore, a metaphor for the specific production of sense in the digital environment. This field of electronic meaning will be described and portrayed in opposition to the non-spatial metaphors of diffusion that haunt the cyberspace, regularly depicting it as an open and incommensurable field of acceleration and expansion. Accordingly, the concept of spectral meaning will present two sets of paired elements in order to connect the non-spatial, diffusive and exterior metaphors of the cyberspace with a representation of the electronic meaning and its internal mechanisms. These mechanisms will be described theoretically and graphically along five main components: serialization, netclustering, gatekeeping, nodes and breakthrough. These operations, on the other hand, go through a surface whose activity is both concentric and arborescent. The description of this movement will be target along three cycles: inner circles, outer circles and growing circles. The surface itself, conversely, will be described with the concept of onion rings. The connection between the concentric layers and the cyberspace surface comprehends the concept of spectral meaning itself. (AU)

• FAPESP's process: 06/00166-2 - Production of cyberculture meaning: a proposal for understanding spectral communication
• Grantee: Marco Toledo de Assis Bastos
• Support Opportunities: Scholarships in Brazil - Doctorate