Maids and media: cultural consumption and social representations
Production and consumption in the contemporary culture industry
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Magic mirror: domestic workers, consumption and media
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| Author(s): |
Renata Guedes Mourão Macedo
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD) |
| Defense date: | 2013-08-14 |
| Examining board members: |
Heloisa Buarque de Almeida;
Maria Celeste Mira;
Laura Moutinho da Silva
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| Advisor: | Heloisa Buarque de Almeida |
| Abstract | |
The research analyses the cultural consumption (particularly television and radio) of domestic workers in São Paulo (SP). Through mapping the cultural preferences of these women workers divided in three profiles, romantic, up to date and evangelic I raise reflections on the importance of these media among them. In parallel, through the analyses of domestic workers representations in television, in particular in the telenovela Cheias de Charme (Globo, 2012, 19h30), I discuss the transformations on the image of these workers in fiction and in real life exploring the passage from poor workers to class C consumers. In this context, issues such as domestic labor, gender, class, race, consumption and media are interrelated. (AU) | |
| FAPESP's process: | 10/03289-3 - Maids and media: cultural consumption and social representations |
| Grantee: | Renata Guedes Mourão Macedo |
| Support Opportunities: | Scholarships in Brazil - Master |