Abstract
Brazil has the second largest population of dogs in the world and the pet market moved in 2013, R$ 14 billion, representing 0.34% of GDP. Dog food and cat food are the most significant portion of this market with 49% share. The volume of food produced in 2014 was 2.2 million tonnes and estimated growth of 3.5% a year until 2017 and 9% in turnover. This higher growth projection in revenues…
