CV Lattes
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Universidade Metodista de São Paulo (UMESP). Diretoria de Pós-Graduação e Pesquisa (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduate at Publicidade e Propaganda from Faculdade Casper Líbero (1994), master's at Comunication from Universidade de São Paulo (2000) and ph.d. at Comunication from Universidade de São Paulo (2005). Has experience in Comunication, focusing on Comunication, acting on the following subjects: comunicação e publicidade, comunicação e consumo, comunicacao e linguagem, comunicação e trabalho and comunicação midiática. (Source: Lattes Curriculum)
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This project has as its theme the narratives in the context of the entrepreneurial culture. Nowadays, entrepreneurial activity goes beyond economic aspects to become a paradigm of our time, a set of prescriptions and behavioral models that serve life as a whole. This sense attributed to entrepreneurship is spread through complex communication processes. When we approach critically the the…
The objective of this research project is to study the global discourse of social entrepreneurship scene. To do so, we discuss communication narratives that constitute the image of social entrepreneurs' worldwide institutions Ashoka, Skoll Foundation e Schwab. These organizations articulate new possible worlds (Lazzarato, 2006) and represent in an emblematic way the new spirit of capitali…
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