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Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Carolina Roman Amigo earned a masters degree in Industrial Engineering from School of Engineering of São Carlos, University of São Paulo. She also earned a MBA-USP certificate in Products and Services Engineering and Management and a bachelors degree in Architecture and Urbanism from University of São Paulo. She specializes on the topic of product development process modeling, researching on how to improve process models visualization emphasizing the user interaction perspective. She also has more than three years of experience as a professional designer, working in nationwide projects for renowned companies such as Porto Seguro, Penalty and University of São Paulo, among others. (Source: Lattes Curriculum)
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The ability to innovate through new product development is, among the basic capabilities of organizations, one of which confers a greater competitive advantage, for being hard to imitate (SLATER, 1996). New products development process can be considered a business process, and, as for these processes, models are central to its representation, understanding, design, management and improvem…
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