CV Lattes
ORCID
Google Scholar Citations
Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Ciências Sociais from Universidade de São Paulo (1976), bachelor's at Relações Públicas from Faculdade Anhembi Morumbi (1981), master's at Comunication from Universidade de São Paulo (1993) and doctorate at Comunication from Universidade de São Paulo (2000). He is currently full professor at Universidade de São Paulo. Has experience in Comunication, acting on the following subjects: relações públicas, comunicação, relações pùblicas, comunicação organizacional and cultura organizacional. (Source: Lattes Curriculum)
| News published in Agência FAPESP Newsletter about the researcher |
| More itemsLess items |
| TITULO |
| Articles published in other media outlets ( ): |
| More itemsLess items |
| VEICULO: TITULO (DATA) |
| VEICULO: TITULO (DATA) |
As per Act No. 5377 of 1967 in Article 4., Chapter II, specific disciplines of Public Relations are taught by qualified professionals in the Public Relations program. In the year 2013, this requirement was reinforced by the new National Curriculum Guidelines which include the exercise of teaching as one of the competencies to be developed among graduates. However, preliminary results of a…
The aim of this research is to propose new pedagogical practices for the Public Relations' teaching-learning process supported in the concept and methods of the Management Laboratory developed by Sauaia (2008, 2010, 2013). The Management Laboratory integrates the use of organizational simulator, business game and applied research demonstrating possible paths to a teaching-learning process…
| 3 / 1 | Completed research grants |
| 4 / 1 | Completed scholarships in Brazil |
| 7 / 2 | All research grants and scholarships |
| Associated processes | |