CV Lattes
ResearcherID
Google Scholar Citations
Universidade Presbiteriana Mackenzie (UPM). Centro de Comunicação e Letras (CCL) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Administração de Empresas from UNIVERSIDADE DE SÃO PAULO - USP (1969), master's at Comunicação e Semiótica from PONTIFÍCIA UNIVERSIDADE CATÓLICA DE SÃO PAULO - PUC - SP (1997) and doctorate at Comunication from PONTIFÍCIA UNIVERSIDADE CATÓLICA DE SÃO PAULO - PUC - SP (1999). Has experience in Administration, focusing on Administration, acting on the following subjects: comportamento do consumidor, administração de marketing, administração, marca estratégia de marketing and baixa renda. (Source: Lattes Curriculum)
| News published in Agência FAPESP Newsletter about the researcher |
| More itemsLess items |
| TITULO |
| Articles published in other media outlets ( ): |
| More itemsLess items |
| VEICULO: TITULO (DATA) |
| VEICULO: TITULO (DATA) |
The main objective of this project is the publication of the book “Self-concept: the construction of a new ethos for the low-income consumer”, that is the result from the empirical research, whose findings were summarized in the book. The study aims to analyze the altitudes of low-income population in relation to the construct self-concept. The book aims to answer the following question: …
This project is the continuation of two previous projects presented and approved by Fapesp, it is possible to admit that for the low income population the mobile phone is a contributive factor for the social and digital inclusion, facilitating communicative relations and stimulating the exercise of the active citizenship. As to low income consumer attitudes towards mobile phone, it was po…
| 6 / 3 | Completed research grants |
| 1 / 0 | Completed scholarships in Brazil |
| 7 / 3 | All research grants and scholarships |
| Associated processes | |