Abstract
The main purpose of this research is to realize a study about A Cigarra (1914-1975) magazine segments driven to its feminine reader/consumer public. For this, try to comprehend this variety illustrated magazine trajectory, launched in 1914 in São Paulo by the journalist Gelásio Pimenta and, by the beginning of 1930s, acquired by Assis Chateaubriand. That, many times ignored by scholars wh…