CV Lattes
Fundação Getúlio Vargas (FGV). Escola de Administração de Empresas de São Paulo (EAESP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Propaganda e Marketing from Escola Superior de Propaganda e Marketing (RJ) (2003) and master's at Administration from Fundação Getúlio Vargas (2009). Has experience in Comunication, acting on the following subjects: consumo, marketing, mba, cosplay and educação. (Source: Lattes Curriculum)
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Studies in consumer behavior have focused traditionally on purchasing processes, consumption and disposal of goods. However, over the past two decades, have been gaining strength studies that seek the phenomenon of consumption resistance, in which individuals decide not to purchase or not consume some products (Fournier, 1998). This study aims to analyze a particular social movement of co…
The vegetarian movement is a new social movement based in lifestyle and cultural change. New social movements hold a strong emphasis on collective identity and social networks as a means to sustain participation. This research explores how vegans and vegetarians create a collective identity with their tattoos, trying to explore the meaning associated with its consumption and the consumers…
| 1 / 1 | Completed scholarships in Brazil |
| 1 / 1 | Completed scholarships abroad |
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