CV Lattes
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Universidade Presbiteriana Mackenzie (UPM). Centro de Ciências Sociais e Aplicadas (CCSA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Associate Professor at Presbyterian University Mackenzie/Post Graduate Program in Business Administration and Economics. Economist, Master and Doctorate Degree on Industrial and Technology Economics at Federal University of Rio de Janeiro; Research focus: Cycle of Value Creation, Configuration and Appropriation; Research Themes: business model of start ups of technology based services. technological competences and dynamic capabilities in service organizations. (Source: Lattes Curriculum)
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Services are activities based on a workflow (process nature), which can be performed both from human resources (human labor) and from machines and equipment (mechanical work). This nature of flow makes the service offer simultaneous to demand and therefore non storable, which requires the presence of the user of the service (co-location). However, to the extent that new mediating technolo…
The services sector has been showing a growing increase in the technological content. The mediation of technology services includes not only services, such as telecommunications and computers, but also traditional services, such as education and tourism (SCHUMAN et al, 2012).The development of technology competence is considered by experts to be relevant from the point of view of the assi…
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