Ricardo Luis Beneduzzi Aguilar

Master's degree in Business Administration - Strategy, with 20 years of experience as a University Professor at Universidade Presbiteriana Mackenzie in São Paulo, teaching in the fields of Business Administration and Advertising. I teach at both the undergraduate and graduate levels in the areas of Management, Marketing, and Strategy, in both traditional and distance education formats, serving as both a curator and instructor. My corporate experience spans over 25 years, particularly at General Motors (Chevrolet), covering various strategic areas such as planning, after-sales, product marketing, pricing, sales intelligence, predictive tools, product and brand management, and after-sales services. This background enriches my classes with practical examples and real-world applications, providing students with a comprehensive and applied perspective on the business world. The combination of academic and practical experience allows me to deliver high-quality education, preparing students for their careers with a strong theoretical foundation and practical application. (Source: Lattes Curriculum)