Leandro Angotti Guissoni

Doctor of Business at Universidade de São Paulo (University of São Paulo-USP) investigating marketing communication strategies, marketing metrics and value creation; Visitor Researcher at Darden School of Business, University of Virginia (2011). Did his Master of Science (2009) in Management at FEA (School of Economics and Business)/USP; graduated in Accounting Science at FEA-RP/USP (2007), exploring a proposal of integration between marketing and finance for business use; specialization course in Business at University of California. Worked in the Coca-Cola Marketing Department in Ribeirão Preto (2004-2008), responsible for marketing communication and research; attended several courses at Nielsen Company; Marketing, Communication, Sales and Strategy Professor for MBA courses at FAAP, Fundace/USP, Unimep and other Schools. Currently an associate with Markestrat working with research and consulting projects in Marketing has developed projects for more than 15 companies. Author/Co-Author of four books in Brazil, related to Marketing. (Source: Lattes Curriculum)