CV Lattes
Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade (FEA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Felipe Marinelli Affonso in research grants and scholarships supported by FAPESP.
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Consumer goal pursuit has received an enormous amount of research in the past years. This article seeks to contribute to this stream of research by investigating the relationship between implementation intentions and ego-depletion and its influence on goal-consistent choices. We propose three experiments investigating the moderating role of ego-depletion on implementation intentions benef…
Previous research has demonstrated that implementation intentions - concrete plans that specify how, when and where a goal will be attained - promotes goal pursuit and attainment. Forming such intentions has been shown to overcome ego-depletion effects in task goals (difficult anagrams and Stroop tasks). Yet, forming implementation intentions may not be a good strategy to counteract ego-d…
| 1 / 1 | Completed scholarships in Brazil |
| 1 / 1 | Completed scholarships abroad |
| 2 / 2 | All Scholarships |
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