Giuliana Isabella

Giuliana Isabella is a Marketing Assistant Professor from Insper - Research and Education Institute. Holds Ph.D. in Business Science with honor from University of São Paulo - Emphasis in Marketing. During her Ph.D., she studied for one year at Fox School of Business - Temple University - Philadelphia. In addition, she holds a Master's degree in science, also with honor, from EAESP-FGV. During her Master's, she spent one semester at the Keller School of Business at Indiana University. In the research field, she studies consumer behavior, decision making, emotions, facial expressions, experimental psychology, and neuroscience applied to marketing. (Source: Lattes Curriculum)