CV Lattes
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Universidade Federal de São Carlos (UFSCAR). Centro de Ciências Exatas e de Tecnologia (CCET) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Bachelor and Master in Production Engineering from the Federal University of São Carlos (UFSCar). Currently a PhD student in the Graduate Program in Production Engineering at UFSCar. Since 2017, I have been part of the Service Research Group (Grupo de Estudo e Pesquisa em Serviços - GEPS) at UFSCar, studying servitization and service innovation. In my PhD project, I study the transformation of product companies to platform providers, particularly how automakers are moving toward platform-oriented business models and transforming their ecosystems through the introduction of connected cars. (Source: Lattes Curriculum)
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Digital servitization refers to the transformation of manufacturing companies towards smart solutions (product-service-software systems). To ensure these solutions can be successfully provided, servitized companies must foster effective collaboration among ecosystem actors. Although collaboration can generate mutual benefits and values (bright side), paradoxical tensions (dark side) can a…
Manufacturing companies have incorporated the provision of services into their product offering as a strategy to increase the value proposition to their customer. This strategy is called servitization. Due to the benefits of integrated product and service offerings, manufacturing companies are also developing innovations in services. Many studies analyze the practice of service innovation…
Manufacturing companies have incorporated the provision of services into their product offering as a strategy to increase the value proposition to their customer. This strategy is called servitization. Due to the benefits of integrated product and service offerings, manufacturing companies are also developing innovations in services. Many studies analyze the practice of service innovation…
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