CV Lattes
Centro Universitário FEI (UNIFEI). Campus São Paulo (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Administração from Universidade Cidade de São Paulo (2014). Has experience in Administration, focusing on Administration (Source: Lattes Curriculum)
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Regret is the most important emotion in the context of decision making because it is the only emotion that is uniquely tied to decision making. Although regret may be an inevitable outcome, it is possible coping with it through some regulation strategies. This research project proposes an investigation of one of the strategies that decision-makers can use to regulate their regrets and its…
Regret may be an inevitable outcome, but one that it is possible to cope with. Based on this assumption, Zeelenberg and Pieters (2007) proposed the Regret Regulation Theory (RRT) and presented ameliorative alternatives that individuals can adopt to regulate their regret. Understanding how specific recourses may be taken to mitigate consumer regret it is relevant both for firms that can po…
| 1 / 1 | Completed scholarships in Brazil |
| 1 / 1 | Completed scholarships abroad |
| 2 / 2 | All Scholarships |
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