Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Júlia Meni Reis Calovi Fagundes in research grants and scholarships supported by FAPESP.
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This research proposal main purpose is a scientific analysis of the effects of Product Placement of a tobacco consumption attitude of viewers of TV series containing scenes of tobacco consumption. The main objective is to investigate the capacity of these scenes in changing spectators' attitude towards smoking, considering aspects of cognitive science such as attention and emotion in the …
| 1 / 1 | Completed scholarships in Brazil |
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