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Digital Transformation and Artificial Intelligence applied to Business. Hands on product management, business development,corporate Culture development, strategic partnerships, strategic thinking, development and implementation, business operations, digital and social media marketing, improvement and execution, content development and distribution, audience development and engagement, consulting, advisory, advertising, sponsorship and monetization, contractual negotiations, globalexpansion and rollouts.CEO/Founder- Product ownerBettrads https://bettrads.aiSEPTEMBER 20182023Marketing Data warehouse hub that automates and gets better performance with AI and NLP. Build an AI platform from conception into a Platform, started as bootstrap and then raised funding of $440.000. Got accelerated by Ace and Facebook Commerce Latam.Managed product portfolio from idea generation, prototype and go to market to end, operational initiatives new business on Artificial Intelligenceon automation Media and Marketing framework platform. Lead Agile development in diverses squads from development,infrastructure, Artificial Intelligence, marketing, and media and PR. Growth strategist. Mission to bring and stablish AI culture to clients andemployees, craft the messaging and implement strategic positioning in their market. Assist clients with business plan, branding, advertising, remodeling, and marketing. Implemented social media campaign that increased brand awareness by 125 on average.Evaluated users preferences and behaviors through data and market trends, developing process using both Design thinking and Agiledevelopment to Craft new demands on user experience and prioritize product development.Product Owner and Martech specialistVenda+ https://cielo.vendamais.aiFebruary 2020AUGUST 2021Venda+ is a product of BettrAds tailored for small and medium sized enterprises (SMEs) SAAS platform that build a storefront online, controlall social catalog(Facebook , instagram shop) in one place. And boost your online presence with Automatic Ads for Instagram, Facebook and Google Ads using AI and ML to create and optimize and get better results. Co-managed the development and delivery of the new SAAS platform, responsible for the UI and UX, product design for new brand construction. Coordinated and across multiple departments internally and collaborate with external IT and other professional consultants to build, and launch Cielo Venda mais platform.Prioritized and managed the roadmap across Demand Side Platform(DSP), User experience and integrations with Marketing Clouds , Google, Double Click, Facebook, Instagram, Pinterest, Tiktok Marketing apis Hired and developed a team of 20 across product management, productmarketing, business development and product design. Developed many automation process to deliver a simple e-commercesolution. RPA, AI, ML and NLP was used to optimize content for numerouscommerces websites, with high ROAS and intelligent Recsystem to delivery40 more conversions.Product Owner and Martech specialistFuria 7 São Paulo https://furia7.com.brMay 2013AUGUST 2018master's at Master in Science from Pratt Institute (1998). Has experience in Microelectronics (Source: Lattes Curriculum)