Research and Innovation: BettrAds system for automatic generative ads generation in social media with text, image, and video
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BettrAds system for automatic generative ads generation in social media with text, image, and video

Grant number: 24/04313-8
Support Opportunities:Research Grants - Innovative Research in Small Business - PIPE
Start date: May 01, 2024
End date: April 30, 2026
Field of knowledge:Physical Sciences and Mathematics - Computer Science - Computer Systems
Principal Investigator:Fernando Outa
Grantee:Fernando Outa
Company:Bettrrads Tecnolgia Ltda
CNAE: Desenvolvimento e licenciamento de programas de computador customizáveis
City: São Paulo
Pesquisadores principais:
Jairo de Carvalho Bicudo Neto
Associated researchers: Bruno Brandão Soares Martins ; Felipe Marques da Silva ; Leonardo Tomasi Francis
Associated research grant:23/09858-0 - BettrAds system for automatic generative ads generation in social media with text, image, and video, AP.PIPE
Associated scholarship(s):24/08817-0 - BettrAds system for automatic generative generation of creatives for social networks using text, images and videos, BP.PIPE

Abstract

The main objective of this project is to develop a system that allows the automatic generation of generative creatives using text, images, and videos. This project is already two years old and is in the development phase, with a technical feasibility analysis already performed, that is, it has already overcome the technological uncertainty phase. The BettrAds System for automatic generation of creative for social networks with the use of text, images and videos is intended primarily for advertising agencies and companies that have a minimum investment of R$ 50 thousand reais in advertising.A second target market segment is that occupied by smaller companies that have, due to their business, the need for permanent investment in advertising. This niche is formed by small companies that wish to use social networks to make their advertisements, but do not have specialized personnel focused on creative generation.What the startup BettrAds intends is "to do more with less, quickly and with more intelligence through statistical and predictive algorithms, offering customized solutions for marketing companies.The project has a national innovation degree, since there are no other systems that do this kind of automation in Portuguese. It is based on the state of the art in NLP, which points out that pre-trained models, BART and Transformers LLM to improve the performance of specific solutions for proprietary applications.To address the complexity of this project, BettrAds and UFG's Center of Excellence in Artificial Intelligence (CEIA) developed a solution for slogan and ad text generation, which presented satisfactory results, thanks to scope reduction and the use of keywords with deep neural network.The BettrAds system for the automation of creative generation and the recommendation system will be offered in the SAAS platform for automation and optimization of digital campaigns and will have as a marketing strategy the formation of partnerships and the licensing of the product in the white label model. (AU)

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