Abstract
This work searchs to interpret the speech of the "elite campeira", auto called "guarapuavana aristocracy", gift in the gossip columns "Rumores Sociais", edited between 1959 and 1964 in the guarapuavano weekly "Folha do Oeste". In this passage we search to understand the ways for which the "aristocracy" searched to legitimize its daily practical action and, as well as conserving its status…