CV Lattes
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Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade (FEA) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduate at Ciências Econômicas from Universidade de São Paulo (1997), master's at Administration from Universidade de São Paulo (2003) and ph.d. at Administration from Universidade de São Paulo (2007). Has experience in Administration, focusing on Administration, acting on the following subjects: estudos do futuro, estratégia, bens populares, internacionalização and economia das organizações. (Source: Lattes Curriculum)
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The literature on the base of the pyramid (BP) has highlighted the benefits of creating mutual value and opportunities for businesses and low-income population. However, academic studies have focused on the point of view of businesses, highlighting their strategies and the creation of new skills and business models to better serve the consumer of base of the pyramid. On the other hand, th…
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