CV Lattes
ResearcherID
ORCID
Google Scholar Citations
Universidade Federal de São Carlos (UFSCAR). Centro de Educação e Ciências Humanas (CECH) (Institutional affiliation from the last research proposal) Birthplace: Brazil
João Carlos Massarolo: filmmaker, university professor; PhD in Cinema from USP, he is the director and screenwriter of several films, including São Carlos / 68 and O Quintal dos Guerrilheiros. He has published: TV online in Brazil: Strategies of Globo's distribution services, 2023 (Massarolo, J.C.: Mesquita, D.; Hashtags in transmedia curation for film festivals and the MixBrasil experience, 2022 (Fisher, A. Massarolo, J.C.); Aruanas: innovation and creativity in times of the Covid-19 pandemic (Org.) 2021; Character creation and development in multiplatforms, 2020 (Nesteriuk, S.; Massarolo, J.C.), among others. He is an Associate Professor at UFSCar; Researcher linked to the Graduate Program in Image and Sound - PPGIS-UFSCar (2008-); Graduate Program in Linguistics (PPGL-UFSCar) (2018-); Graduate Program in Multiplatform Content Production 0 PPGCM-UFSCar (2024-), CNPq Fellow (PQ2); Coordinator of GEMInIS; Editor of GEMInIS Magazine. E-mail: massaro@ufscar.br (Source: Lattes Curriculum)
| News published in Agência FAPESP Newsletter about the researcher |
| More itemsLess items |
| TITULO |
| Articles published in other media outlets ( ): |
| More itemsLess items |
| VEICULO: TITULO (DATA) |
| VEICULO: TITULO (DATA) |
The research proposed by this Project intends to examine, through the selected bibliography, two Brazilian audiovisual productions regarding the construction of the horror genre in web series narratives and its particularities, such as episodic structure, length and periodicity, financing and distribution. Using as objects of analysis the web series Nerd of the Dead and Apocalipze, the Br…
With the democratization of posting contents on the Internet, the webseries are not only earning their space in contemporary media context, but also improving the audiovisual market production and causing the expansion of serial television structures to digital platforms, establishing itself as an object of study that allows us to observe these processes of reconfiguration not only in the…
When the topic under discussion concerns the audiovisual marketing is inherent that some of the most contemporary examples turn back to television series and its constant search for progress in expansion of content and consumer audience on media platforms. Platforms that have been shown extremely receptive to marketing campaigns witch aim convergent activities among the media, activity be…
(Only some records are available in English at this moment)
Studying the challenges of platforming Brazilian television will allow a greater understanding of the processes of convergence between the media and technological markets, which transformed the media conglomerate Grupo Globo into a Mediatech Company and the streaming platform Globoplay the flagship of the group. The mediatech television company model adopted by the Globo group will be stu…
| 5 / 2 | Completed research grants |
| 9 / 8 | Completed scholarships in Brazil |
| 1 / 1 | Completed scholarships abroad |
| 15 / 11 | All research grants and scholarships |
| Associated processes | |