Adriana Barbosa Santos

• Abstract

  Scientific research developed by Brazilian universities is among the most important in the world, providing processes and innovative products. Despite its relevance in the context of activities for knowledge production, Brazilian and other experts have been discussing the necessity of private funds and stimulus to improve the innovative process in Brazil. Indeed, innovation depends on inv…

  Demand for scientific knowledge in the technological innovation market, BP.IC

• Abstract

  The statistical approach is considered a fundamental resource for enhancing the decision-making process not only because of uncertainties present in much available information but also because nowadays there is a great quantity of data that requires emphasizing to a quantitative approach. Using consolidated statistical techniques, managers and other practitioners try improving the quality…

  Data quality: statistical perspective and impact on decision making, BP.IC

• Abstract

  Marketing research is an important tool for managing businesses by enabling the development of relevant strategies to improve the business performance, based on gathering information about the market and the customers/consumers. Its use in the craft beer segment can be further explored, because the literature review have shown evidences that one of the weaknesses of this segment is a lack…

  The entrepreneurs perspective of craft beer market about the marketing research potential, BP.IC

(Only some records are available in English at this moment)