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(Reference retrieved automatically from Web of Science through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Looking good or feeling good? The dual role of the body in the taste transformation process

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Author(s):
Viotto, Marina Henriques [1] ; Zanette, Maria Carolina [2] ; Brito, Eliane Pereira Zamith [1]
Total Authors: 3
Affiliation:
[1] EAESP Fundacao Getulio Vargas, Dept Mkt, Sao Paulo - Brazil
[2] Neoma Business Sch, Mkt Dept, Mont St Aignan - France
Total Affiliations: 2
Document type: Journal article
Source: CONSUMPTION MARKETS & CULTURE; v. 24, n. 1, SI, p. 54-74, JAN 2 2021.
Web of Science Citations: 0
Abstract

This paper investigates the process of taste transformation in body-centered consumption fields and the role of the body in this process. Although previous studies have investigated taste acquisition, the body is still commonly understood only as the enactor of the practices in this process. By analyzing the context of healthy living, this study identifies the body as a lived-in trigger of taste transformation and the main place where change unfolds. It demonstrates how, after taste transformation, the body becomes a lived-in enactor of practices that display mastery of the tenets of a taste regime but is still captured in normative systems that animate the desire for change. The findings reveal that the body is both situated in normative beauty systems and an embodied enactor of practices and that by unveiling its dual role, it allows individuals to navigate distinction-over and distinction-between. (AU)

FAPESP's process: 17/21691-2 - Digital influencers and the culture of healthy life
Grantee:Marina Henriques Viotto
Support Opportunities: Scholarships in Brazil - Master