Reward crowdfunding campaigns: Time-to-success analysis

Author(s)

Felips, Israel Jose dos Santos ^{[1, 2]} ; Mendes-Da-Silva, Wesley ^[3] ; Leal, Cristiana Cerqueira ^{[4, 5]} ; Santos, Danilo Braun ^[6]

Affiliation

^[1] Fed Univ Ouro Preto Brazil, R Semin ario S-N, BR-35420000 Mariana, MG - Brazil

^[2] NIPE Portugal, R Semin ario S-N, BR-35420000 Mariana, MG - Brazil

^[3] Sao Paulo Sch Business Adm Fundacao Getulio Varga, Rua Itapeva 474, BR-01332000 Sao Paulo, SP - Brazil

^[4] Univ Minho, Sch Econ & Management, Campus Gualtar, P-4710057 Braga - Portugal

^[5] Univ Minho, Ctr Res Econ & Finance, NIPE, Campus Gualtar, P-4710057 Braga - Portugal

^[6] Fed Univ Sao Paulo Brazil, R Angelica 100, BR-06110295 Osasco, SP - Brazil

• Document type: Journal article
• Source: JOURNAL OF BUSINESS RESEARCH; v. 138, p. 214-228, JAN 2022.
• Web of Science Citations: 0

Abstract

The time-to-success of reward crowdfunding campaigns constitutes a relevant topic that has been neglected in business literature. In this study, we employ parametric and semi-parametric models of survival analysis to identify the determining factors of the duration of success of these campaigns. Based on more than 4200 reward crowdfunding campaigns, our results are robust for controls and reveal that the campaigns that attain success most rapidly are located predominantly in cities with greater income inequality. These are cities that are characterized by lower fundraising targets and receive a larger number of pledges. In addition, our covariates indicate a non-constant influence on time-to-success during the fundraising period. (AU)

• FAPESP's process: 17/09306-6 - Success determinants of funding projects via crowdfunding
• Grantee: Wesley Mendes-Da-Silva
• Support Opportunities: Scholarships abroad - Research