Laerte vestido de mulher: an investigation of gender and sexuality representations...
Advertising and consumption: ways and waywardness of youth as a value
| Full text | |
| Author(s): |
Francisco Leite
[1]
Total Authors: 1
|
| Affiliation: | [1] Universidade de São Paulo. Escola de Comunicações e Artes - Brasil
Total Affiliations: 1
|
| Document type: | Journal article |
| Source: | Intercom: Revista Brasileira de Ciências da Comunicação; v. 45, 2022-05-23. |
| Abstract | |
Abstract The purpose of this article is to report and discuss the results of an analysis carried out on the development of scientific production of communicational studies in Brazil, from 2000 to 2020, which addresses LGBTQIA + representations in advertising. As sources, we considered works published in the annals of three important national events in the field of Communication Sciences, such as: Intercom/Thematic Division (DT) 2 - Advertising and Propaganda; the Pró-Pesq PP; and Compós. From the 4,902 articles that make up the aforementioned annals, 38 (0.78%) relevant texts were identified, selected and analyzed. The results shared in this work outline an informative framework that highlights not only theoretical aspects and methodological approaches but also some paths and challenges to be embraced in future studies. (AU) | |
| FAPESP's process: | 17/08319-7 - Media consumption experiences of Brazilian families with counterintuitive Advertisings that provide visibility the expressions of homoaffective relations:A Grounded Theory study. |
| Grantee: | Francisco Vanildo Leite |
| Support Opportunities: | Scholarships in Brazil - Post-Doctoral |