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The path of socio-cognitive metaphorical recategorizações: senses construction in rhetoric neopentecostal

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Erik Fernando Miletta Martins
Total Authors: 1
Document type: Master's Dissertation
Press: Campinas, SP.
Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Estudos da Linguagem
Defense date:
Examining board members:
Edwiges Maria Morato; Anna Christina Bentes; Heronides Maurílio de Melo Moura
Advisor: Edwiges Maria Morato

Brazilian neopentecostal churches acquired, over the last years, great relevance and notoriety in the national religious board. Among the various hypotheses suggested in the field of Social Sciences to explain this phenomenon, it will be highlighted for this master's in Linguistics dissertation: i-) the constitution of the symbolic field in which a neoliberal ethics of consumption is not only legitimated but also stimulated; ii-) the capacity of symbolic exploitation, by its leaders, of the quotidian problems faced by most part of the urban Brazilian population. In the face of these hypotheses, where language is the protagonist, one of the motivations for the development of this text lies in the fact that, until now, there is no detailed study on the role of linguistic practices in the construction of the attached senses of their proper symbolic field. For this reason, our investigation has as its main objective to delimitate the function and explain the emergence of textual mechanisms of referential construction, the metaphorical recategorizations, on the context of neopentecostal rhetoric. This choice is justified over the hypothesis that this mechanism is very efficient in the persuasive act, making possible the use of biblical metaphors on the comprehension of the causes, and some possible solutions, to the adversities imposed by a neoliberal quotidian. Keeping these considerations in mind, the theoretical and methodological inscription here adopted is social-cognitive, of which the basic postulate refers to the inseparability between society and cognition, and has textual-interactive inclination, of which the basic premise is founded around a non specular relation between language and the world, giving rise to a social model of cognition in which the role of language is not merely representative, but constitutive. In this frame, the analyzed corpus is composed by ten neopentecostal churches cults: five from the The Universal Church and other five from the International Church of God's Grace. To interpret the data extracted from this corpus, the metaphorical recategorizations are firstly discussed in the religious context of the enunciation - relative, mainly, to the themes' approach in each cult - and, then, interpreted on the light of the larger social context of composition of the neopentecostalism. With that, it is showed that these mechanisms are fundamental to the constitution of the neopentecostal rethoric argumentative axis, here treated under the form of "metaphorical niches", a set of metaphorical superordenated propositions under which is possible to establish with greater precision the argumentative orientation. Finally, it is showed that the metaphorical recategorizations singularity, as a specific form of senses construction, allows a rediscussion over fundamental concepts to the textual-interactive analysis as a whole (AU)

FAPESP's process: 09/04746-1 - The sociocognitive path of metaphorical recategorizations: senses construction and stabilization in neopentecostal rethorics
Grantee:Erik Fernando Miletta Martins
Support Opportunities: Scholarships in Brazil - Master