BettrAds system for automatic generative ads generation in social media with text, image, and video

• Grant number: 23/09858-0
• Support Opportunities: Research Grants - Innovative Research in Small Business - PIPE
• Start date: May 01, 2024
• End date: April 30, 2026
• Field of knowledge: Physical Sciences and Mathematics - Computer Science - Computer Systems
• Agreement: SEBRAE-SP
• Principal Investigator: Fernando Outa
• Grantee: Fernando Outa
• CNAE: Desenvolvimento e licenciamento de programas de computador customizáveis
• Principal investigators: Jairo de Carvalho Bicudo Neto
• Associated researchers: Bruno Brandão Soares Martins ; Felipe Marques da Silva ; Leonardo Tomasi Francis
• Associated research grant(s): 24/04313-8 - BettrAds system for automatic generative ads generation in social media with text, image, and video, AP.PIPE

Abstract

The main objective of this project is to develop a system that allows the automatic generation of generative creatives using text, images, and videos. This project is already two years old and is in the development phase, with a technical feasibility analysis already performed, that is, it has already overcome the technological uncertainty phase. The BettrAds System for automatic generation of creative for social networks with the use of text, images and videos is intended primarily for advertising agencies and companies that have a minimum investment of R$ 50 thousand reais in advertising. A second target market segment is that occupied by smaller companies that have, due to their business, the need for permanent investment in advertising. This niche is formed by small companies that wish to use social networks to make their advertisements, but do not have specialized personnel focused on creative generation. What the startup BettrAds intends is to do more with less, quickly and with more intelligence through statistical and predictive algorithms, offering customized solutions for marketing companies. The project has a national innovation degree, since there are no other systems that do this kind of automation in Portuguese. It is based on the state of the art in NLP, which points out that pre-trained models, BART and Transformers LLM to improve the performance of specific solutions for proprietary applications. To address the complexity of this project, BettrAds and UFG's Center of Excellence in Artificial Intelligence (CEIA) developed a solution for slogan and ad text generation, which presented satisfactory results, thanks to scope reduction and the use of keywords with deep neural network. The BettrAds system for the automation of creative generation and the recommendation system will be offered in the SAAS platform for automation and optimization of digital campaigns and will have as a marketing strategy the formation of partnerships and the licensing of the product in the white label model. (AU)