Unlocking mcdonald's: the organizing process, the production of senses and the constant reinvention of the organization

• Grant number: 05/00098-4
• Support Opportunities: Research Grants - Meeting - Abroad
• Start date: June 30, 2005
• End date: July 02, 2005
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Isleide Arruda Fontenelle
• Grantee: Isleide Arruda Fontenelle
• Host Institution: Escola de Administração de Empresas de São Paulo (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil