Proposal of alternative channels of distribution orange for Brazilian citrus

• Grant number: 10/04046-7
• Support Opportunities: Scholarships in Brazil - Master
• Start date: August 01, 2010
• End date: October 31, 2010
• Field of knowledge: Applied Social Sciences - Administration
• Principal Investigator: Marcos Fava Neves
• Grantee: José Guilherme Ambrósio Nogueira
• Host Institution: Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP). Universidade de São Paulo (USP). Ribeirão Preto , SP, Brazil

Abstract

The Agribusiness System (SAG) Citrus is one of the most important in Brazil. In 2003, moved nearly 10 billion reais, generates about 400mil direct jobs, representing about 1.87% of Brazilian exports (Neves et al., 2007). The producers of this decade orange face serious problems, some of these: The vertical integration of production by the industries, dependence on industry for the distribution of its products and low income from production when offered to the industry. The objective of this project is to research and examine ways of distributing the product in the country, determine how the distribution of products, research successes and identify ways to diversify the value of these products. In the first stage of this study, we conducted a survey to get acquainted with the subject in question and its systematization. This step is justified, since the object of research is relatively recent. The exploratory approach, based on primary and secondary data. The primary data are obtained from unstructured interviews with market participants, this research will seek a further deepening of the thematic Marketing Strategies - in-depth interviews - specifically on the perceptions of entrepreneurs and executives of the companies examined in companies: Cutrale, Naturacitrus and Coagrosol. Secondary data will be obtained through literature review, survey information and documentary articles in magazines, Internet sites, conferences and seminars and journals. It is intended, after this first step, perform an exploratory approach through a case study of success. The expected result is the proposition of alternative channels that may ensure the continuing activity in a competitive and sustainable as a model for producers of other crops in Brazil in other production units.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

NOGUEIRA, José Guilherme Ambrósio. Proposed strategic plan for the expansion of brazilian fruit in the international market. 2011. Master's Dissertation - Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (PCARP/BC) Ribeirão Preto.