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| Author(s): |
José Guilherme Ambrósio Nogueira
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | Ribeirão Preto. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (PCARP/BC) |
| Defense date: | 2011-11-18 |
| Examining board members: |
Marcos Fava Neves;
Maria Inez Espagnoli Geraldo Martins;
Valeria Rueda Elias Spers
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| Advisor: | Marcos Fava Neves |
| Abstract | |
Agroindustrial System (SAG) of fruit is one of the most important in Brazil. The agribusiness system involves the segments of fruit, fresh fruit, dried fruit, frozen fruit as well as its by products: fruit pulps, juices, jams and others. It is estimated that the financial transactions in the chain of fruit was about 5.8 billion dollars annually on fresh fruits, reaching a level of 12.2 billion dollars including nuts, nuts and processed products (IBRAF, 2010). Regarding the socioeconomic importance of the sector, it is important to consider is the potential employer and income generation. Currently, the brazilian fruit offers five million jobs, or 2.8% of brazilians working in the fruit (IBRAF/IBGE, 2010). However as regards the export of fruit and their products, if we consider the export volumes for most fruits, excluding oranges, when analyzing the coefficient on export production, rarely result in values above 3%. Thus, even with numbers that seem to be significant for some fruit, the country is still marginal in world trade in fresh fruits, as participates in only 0.5% of international trade. There are few fruits whose export is representative in terms of production. Given these barriers to the internationalization of the sector, the objective of the study is to propose a strategic plan that can be applied in the Brazilian fruit trees in order to expand the sector\'s competitiveness in the international market. The survey is a qualitative exploratory, using the method Gesis Management of agribusiness systems. To this was based on interviews with a semi-structured. The analysis of the results was done by content analysis of interviews as well as by merging results from the theory studied. It is expected as a result of the research to identify the main needs, barriers and critical success factors for different sizes of companies. (AU) | |
| FAPESP's process: | 10/04046-7 - Proposal of alternative channels of distribution orange for Brazilian citrus |
| Grantee: | José Guilherme Ambrósio Nogueira |
| Support Opportunities: | Scholarships in Brazil - Master |