The communication dimension of strategy: organizational strategy as communicative practice at Secretaria de Estado de Fazenda de Minas Gerais

• Grant number: 10/07770-8
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: August 01, 2010
• End date: April 30, 2011
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: Margarida Maria Krohling Kunsch
• Grantee: Fábia Pereira Lima
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The object of analysis is the communication dimension of the strategy. We propose the study of organizational strategy as communicative practice at Secretaria de Estado de Fazenda de Minas Gerais.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

LIMA, Fábia Pereira. The communicational dimension of strategy: the organizational strategy as communicative practice in the Secretaria de Estado de Fazenda de Minas Gerais. 2014. Doctoral Thesis - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.