Analysis of the ethnocentrism in the major headlines of newspapers international sections in Brazil, United States of America and China

• Grant number: 10/18834-7
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: February 01, 2011
• End date: July 31, 2011
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Osvando José de Morais
• Grantee: Guilherme Augusto Caruso Profeta
• Host Institution: Pró-Reitoria de Pós-Graduação e Pesquisa. Universidade de Sorocaba (UNISO). Sorocaba , SP, Brazil

Abstract

The intention of this research project is to analyze the content of the headlinespublished in the international sections of the newspapers The New York Times, OEstado de São Paulo and the China Daily, which are published respectively in UnitedStates of America, Brazil and China, in order to identify the occurrence of manipulationof information and ethnocentrism. Considering the multicultural characteristics of theglobalized world, this project intends to use its results to highlight the importance ofcultural contextualization in the international journalistic activities, thus promotingcultural diversity.